The Magazine

My favorite people are contrarian makers. We all have moments where we realize the world isn’t quite the shape it should be. Most people grumble and deal with it, but the contrarian makers actually do something about it. They roll up their sleeves and start changing the world. They’re not satisfied figuring out how to win within a broken system, they want to figure out a better way to do things. For the contrarian maker, “good enough” isn’t just not good enough, it’s a challenge to make something better.

One of my favorite contrarian makers has been holed up in his home office with a computer full of text-editing software, a brain full of contrarian thoughts, and a belly full of high-quality coffee; and today Marco Arment wants to show us an example of what he thinks modern magazines could become.

Marco can explain his new publishing initiative better than me, so head on over to his site for the full breakdown.


Today, they launched an entirely new Readability service: you pay a small fee each month, and they give most of the proceeds to the authors of the pages you choose (by using the Readability bookmarklet on them, or adding them in other ways). It’s a great way for readers to support web publishers, big and small, directly and automatically.

Readability is a fantastic service to begin with, and this just really is a potential game-changer for online publishing. Readability has figured out an easy way to handle micropayments to content providers online. You pay a flat monthly fee to Readability. 30% goes to Readability, and 70% will be distributed to content creators/publishers based directly on what content you send to Readability (either to read now or to read later). I love this idea, and signed up for the service immediately.

Things will become even more interesting when Marco launches the Instapaper iPhone and iPad apps that tie into Readability’s service.